Terms of Service

Effective date: May 17, 2026 · Last updated: May 17, 2026

These Terms of Service ("Terms") govern your access to and use of Privora ("Service"), operated by Privora ("Company," "we," "us," or "our"). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Description of Service

Privora is an Answer Engine Optimization (AEO) platform that enables businesses to monitor and improve their brand visibility across AI-powered answer engines including ChatGPT, Claude, and Perplexity. The Service includes query monitoring, visibility scoring, competitor analysis, content suggestions, and related analytics features.

2. Eligibility and Account Registration

You must be at least 18 years old and have the legal authority to enter into these Terms. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You must notify us immediately at support@privora.io if you suspect unauthorized access to your account.

3. Subscription Plans and Billing

Privora offers a Free tier and two paid plans: Starter at $20 USD per month and Agency at $50 USD per month. Subscriptions are billed monthly on a recurring basis. Payment is processed by Paddle.com, our Merchant of Record, which handles all transactions and applicable taxes on our behalf.

Your subscription renews automatically unless cancelled. You may cancel at any time from your account settings; cancellation takes effect at the end of the current billing period and you retain access through that period. No prorated refunds are issued for partial months unless required by applicable law (see our Refund Policy).

We reserve the right to change pricing with 30 days' advance notice. Continued use after the effective date of a price change constitutes acceptance of the new pricing.

4. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any regulations
  • Attempt to reverse engineer, decompile, or disassemble the Service
  • Use automated scripts to access the Service in a manner that places excessive load on our infrastructure
  • Resell, sublicense, or white-label the Service without written permission
  • Submit false, misleading, or fraudulent data or brand information
  • Attempt to gain unauthorized access to other tenants' data or our systems
  • Use the Service to infringe intellectual property rights of third parties

5. Intellectual Property

The Service, including all software, algorithms, design, trademarks, and content created by us, is owned by Privora and protected by applicable intellectual property laws. These Terms do not grant you any rights to our intellectual property except the limited license to use the Service as described herein.

You retain ownership of all data, brand information, and content you submit to the Service ("Customer Data"). By submitting Customer Data, you grant us a limited, non-exclusive license to process it solely to provide the Service to you.

6. Third-Party AI Platforms

The Service queries third-party AI platforms (OpenAI, Anthropic, Perplexity) to measure brand visibility. We do not control the outputs of these platforms. AI responses may be inaccurate, incomplete, or change without notice. Visibility scores and rankings are provided for informational purposes and do not guarantee any specific search or recommendation outcome.

7. Confidentiality and Data Security

We implement industry-standard technical and organizational measures to protect your data, including encryption in transit (TLS) and at rest, row-level database security, and access controls. API keys you provide are encrypted with AES-256 before storage.

Despite these measures, no system is completely secure. We cannot guarantee absolute security and are not liable for breaches caused by circumstances outside our reasonable control.

8. Limitation of Liability

To the maximum extent permitted by law, Privora shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising out of or in connection with your use of the Service, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you for any claims arising under these Terms shall not exceed the greater of (a) the amount you paid us in the 12 months preceding the claim, or (b) $100 USD.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that defects will be corrected.

10. Termination

Either party may terminate the agreement at any time. We may suspend or terminate your account immediately for material breach of these Terms, fraudulent activity, or non-payment. Upon termination, your right to use the Service ceases and we may delete your data after a 30-day grace period.

11. Governing Law

These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts located in India. If you are a consumer in a jurisdiction with mandatory consumer protection laws, those laws apply to the extent they conflict with this clause.

12. Changes to Terms

We may update these Terms from time to time. We will notify you via email or in-app notification at least 14 days before material changes take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

13. Contact

Questions about these Terms should be directed to: support@privora.io